Megababe Antichafe Stick Advertisements
Megababe created a product called the AntiChafe Stick that is not only meant to make women & men feel more comfortable, but to also take away the stigma that chafing is something to be embarrassed about. This advertising campaign shows the woes of chafing. When you chafe, you tend to avoid activities that could make it worse — like dancing, hiking, wearing your favorite shorts, etc. With the AntiChafe Stick, you can stop avoiding your favorite activities, and start enjoying the moment.
Stop Sitting Out.
A Megababe: Antichafe Stick print advertisement to show that when you’re chafing, you’re not able to focus on having fun with your friends. Instead, your focus is on your pain. Chafing makes you sit out from your favorite activities.
Stop Giving Up.
A Megababe: Antichafe Stick print advertisement to show that when you’re chafing, you’re not able to be as active as people who are not chafing. Your chafing holds you back, and makes you give up on simple physical activities.
Stop Missing Out.
A Megababe: Antichafe Stick print advertisement to show that when you’re chafing, you’re not able to wear shorts/skirts, and it’s harder to focus on “the now.” Chafing makes you miss out on the latest trends and the latest gossip.
This summer-themed packaging for Megababe’s AntiChafe Stick was created in mind that for a lot of people, chafing becomes a bigger issue in the hotter months of the year. The summer packaging is meant to grab the users attention & to add a pop of color to their daily routine.
In addition to the print advertisements & summer packaging, Megababe will be hosting a 5k to celebrate women & to get people active. Although chafing can often interfere with the ability to do physical activity, Megababe is confident that with the AntiChafe Stick, you can run a race pain-free. Every person that signs up will receive a free AntiChafe Stick & t-shirt.
